References
- Armstrong, G., Kotler, Ph. (2015). Introducere în marketing, Ediția a 12-a, Boston, Columbus, Indianopolis etc.,: Pearson Publishing
- Băcilă, M. Fl. (2013). Cercetări de marketing în instituțiile de învățământ superior, Cluj- Napoca: Editura Romprest.
- Bogdan, A. (2011). Branding pe frontul de est. Despre reputație împotriva curentului, București, Editura Brandient.
- Bruhn, M., Köhler, R. (2010). Wie Marken wirken. Impulse aus Neuroökonomie für die Markenführung, München: Fr. Vahlen Verlag.
- De Chernatony, L., & Dall'Olmo Riley, F. (1998). Defining a" brand": Beyond the literature with experts' interpretations. Journal of Marketing Management, 14(5), 417-443.
- Erisher, W., Obert, H. H., Frank, G. (2014). Brand reputation management within Higher Education Sector: A Review of the Literature on Higher Education Brand Reputation Management, International Research Journal of Marketing, 2(1), 1-27.
- Esch, Fr., Hermann, A., Sattler, H. (2008). Marketing. Einemanagementorientierte Einführung, 2. Aufl., München: Fr. Vahlen Verlag.
- Grigorescu, A., Bob, C. A., Dobrescu, E. M.(2007). Marketingul afacerilor publice și private, București: Editura Uranus.
- Hanna, S. (2008). An analysis of terminology use in place branding, London, New York, Shanghai: Palgave McMillan.
- IRIMIEŞ, C. (2012). Brand Evaluation-A Basic Feature in Modern Brand Management. Transylvanian Review of Administrative Sciences, 8(37), 80-94.
- Kotler, Ph., Heider, D. H., Rein, I. (1993). Marketing Places: Attracting Investment, Industry And Tourism To Cities, States And Nations, New York: Free Press.
- Petre, O. (2015) [How do students choose their faculties]Available online: http://www.ddresearch.ro/cum-isi-aleg-tinerii-facultatea-we-have-all-the-insights/
- Popa, A., & Pelau, C. (2016). Differences in the clothing brand perception depending on generation/Diferente în perceptia brandurilor de îmbracaminte în functie de generatie. Industria Textila, 67(4), 260.
- Pop, N. A., Todor, M. D., & Partenie, C. V. (2015). The Marketing Mentality Within The Organization-A Comparative Study Between Companies And Non-Profit Organizations In Romania. Ann Univ Oradea Econ Sci, 1(1), 1260-1268.
- Veloutsou, C., Levis, J., Paton, R., (2005). University selection and information requirement and importance, The International Journal of Educational Management, Hoboken, New Jersey.
- Voineag, V., Pelău, C., Șerban, D. (2017). Research regarding the Correlation among Factors influencing the Satisfaction of Stdents in a University, Economic Computation and Economic Cybernetics Studies and Research, 51(2), 55-66.
- State, A.. M. (2016). Comunicarea narativă și identitatea brandingului universitar, Revista română de sociologie, serie nouă, an XXVII, nr. 3-4.
- Tybout, M. A., Calkins, T., (Editors) (2005), Kellog on Btanding, New jersey: John Wiley & Sons, Inc., Hoboken.
- Zyman, S., Brott, A. (2008). Sfârșitul advertisingului așa cum îl știm, București: Editura Publica.
- Fan, Y. (2010). Branding the nation: Towards a better understanding. Place branding and public diplomacy, 6(2), 97-103.
- Wheeler, A. (2009). Designing brand identity: An essential guide for the whole branding team, 3rd Edition, New Jersey: John Wiley & Sons, Hoboken