Have a personal or library account? Click to login
The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education) Cover

The perception of a university’s brand within the recruitment pool for future students (Case survey for the economic higher education)

Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
By: Nicolae Alexandru Pop and  Steluța Todea  
Open Access
|Jun 2018
DOI: https://doi.org/10.2478/picbe-2018-0070 | Journal eISSN: 2558-9652
Journal RSS Feed
Language: English
Page range: 782 - 792
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
perception,
brand,
university branding,
market research in the recruitment base
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2018 Nicolae Alexandru Pop, Steluța Todea, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Previous articleVolume 12 (2018): Issue 1 (May 2018)Next article