References
- Allen, Judy, (2004). Marketing Your Event Planning Business: A Creative Approach to Gaining the Competitive Edge, Mississauga, ON: John Wiley & Sons.
- Angheluta, B. (2017, June). Care este cea mai să acă ţa ă din lume. Retrieved from www.businessmagazin.ro/analize/care-este-cea-mai-saraca-tara-din-lume-undelocuitorii-castiga-mai-putin-de-400-de-dolari-pe-an-15452941
- Bastien, V., Kapferer, J.N. (2009). Luxe oblige, Paris: Edition ’O ganisation p. 48.
- Bladen, C. et al. (2011). Events Management: An Introduction, London: Routledge, 2nd Edition, pp. 2-4.
- Bogdan, A. (2012). Branding pe frontul de est. Despre reputatie impotriva curentului, Ed.II, Bucuresti: Brandient Consult, pp. 78-80. a tucu . Ispas A. Chit u I.B. (1999). Marketingul serviciilor publice aşov Ed. Infomarket, pp. 32-33.
- Case Studies (International Association of Professional Congress Organizers) (2017). Retrived from www.iapco.org/publications/casestudies.
- Cătoiu, I. (coord.) (2009), Cercetari de marketing, Tratat, ucu ești Editura Uranus, p.56.
- Clatici, V. G. et. al. (2017), Perceived Age and Life Style. The Specific Contributions of Seven Factors Involved in Health and Beauty, Maedica - A Journal of Clinical Medicine; 12(3): 112-122.
- Congrese anti-aging (2017, September). Retrieved from www.congresantiaging.ro/ro
- Despre Ana Aslan (2016). Retrived from enciclopediaromaniei.ro/wiki/Ana_Aslan Enachescu, D., Marcu, M. (1998). Sanatate publicå si management sanitar, ucu ești Editura All, pp. 65-67.
- Filipovic, V. et al. (2010), Influence of healthcare institution managers proactive approach to communication activities on patient satisfaction. Journal of Health Care Marketing, Belgrade: Vojnosnitetski Pregled, 67(4), 267-271.
- Florescu, C., Malcomete, P., Pop, N. (2003). Marketing, Dicționa Explicativ, ucu ești Ed. Economica, pp.12.
- Fotea, I. S., Thomas, R. A., (2016), Business Ethics and Leadership from an eastern European, Transdisciplinary Context, Cham, Switzerland: Springer, p.43.
- Genadinik, A., (2014). Event Planning- Management and Marketing for Successful Events, London: Ed. Independent Publishing Platform, p. 78.
- Getz, D., Page, S.J. (2016). Event Studies: Theory, research and policy for planned events, London: Butterworth-Heinemann, p.90.
- Gummeson, E. (2008). Total Relationship Marketing, Third edition, Boston, MA: Routledge, pp.102-104.
- Hallowell, R. (1996). The relationships of customer satisfaction, customer loyalty and profitability International. Journal of Service Industry Management, 2(3), 27-42.
- Hoyle, L.H. (2002). Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions, Hoboken, NJ: John Wiley& Sons Publishing, pp. 27-28.
- Hunt, Sh. D., Morgan, R.M. (1995). The Comparative Advantage Theory of Competition, Journal of Marketing, 59 (4), 17-35.
- ICCA Statistics Report (2016, June). Retrieved from www.iccaworld.org
- Indounas, K., Arvanti, A. (2015). Success factors of new health-care services. Journal of Product and Brand Management, 24 (7), 693-705.
- Ingram, S. (2014). Making Rain with Events, London: Ed. Certain, pp. 65-68. International Meetings Statistics Report (2017, June). Retrieved from https://uia.org/publications.
- Jolibert, A., Jourdan, Ph. (2011), Marketing Research. Méthodes de recherche et d`études en marketing, Paris: Dunod, pp. 95-96.
- Kapferer, J., Bastien, V. (2012). The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands, Paris: Kogan Page Publishers, pp.32-33.
- Kotler, P. (2000). Marketing Management: The Millennium Edition. Upper Saddle River, NJ: Prentice Hall, pp. 43.
- Kotler, P. (2002). Principles of Marketing, Englewood Clifs, NJ: Prentice Hall, pp. 203-204
- Kotler, P. et al. (2006). Marketing management, 12 edition, Upper Saddle River, NJ: Prentice Hall, pp. 145.
- Kotler, P., Dipak, J., et. al.(2009). Marketingul in era digitala. O noua viziune despre profit, crestere si innoire (Original title: Marketing moves. A new approach of profits, growth and renewal), Bucuresti: Harvard Business Press, Meteor Business, pp. 12.
- Kress, G. (1988). Marketing Research, Third Ed., Prentice-Hall Int., London, p. 120
- Lendrevie, J., Levy, J. & Lindon, D. (2006). Mercator, 8ème édition, Paris: Dalloz, p. 134-136.
- Lhomme, A. (2000). Methodological manual for statistics on Congresses and Conferences, Luxembourg: European Communities.
- Lonial, S. & Raju, P. S. (2015). Impact of service attributes on customer satisfaction and loyalty in a healthcare context. Leadership in health services, 28 (2), 149-166.
- Malhotra, N. K. & Birks, D. F. (2003). Marketing Research. An Applied Approach, London: Pearson Education Ltd., pp. 17.
- Meyer-Waarden, L. (2004). La fidélisation client. Stratégies, pratiques et efficacité des outils du marketing traditionnel, Paris: Vuilbert, pp. 20-22.
- Moise, D. (2014). Marketingul si Managementul Evenimentelor, ucu ești Editura ASE, pp. 56
- Morgan, R. M., Hunt, Sh. D. (1994). The Commitment -Trust Theory of Relationship Marketing, Journal of Marketing, 58(3) July, pp. 20-38.
- Oliver, L. R. (1999). Whence Consumer Loyalty. Journal of marketing, 63(4), 33-44.
- Pike, S. (2008). Destination Marketing- an Integrated Marketing Communication Approach, Oxford: Butterworth-Heinenmann, p. 66.
- Plăiaș I., (coord.) (2008). Ce cetă i de marketing, Cluj-Napoca: Editura Risoprint.
- Pop, N. Al.(2006). A new paradigm in contemporary marketing: relationship marketing, Management & Marketing, 1(3), 33-44.
- Pop, N. Al. (2011). Marketing inte naționa teorie și p actică Editura Uranus, ucu ești.
- Pop, N. Al., Grozea, V. (2017), Current trends on the private medical market in Romania, Springer International Publishing.
- Pop, N. Al., Roman, M., ăniuță A., Pet ișoaia C., (2012). Relationship Marketing. Engine of Sustainable Development and Organizational Change in the Romanian Business Environment. Amfiteatru economic,XIV(32), 348-363.
- Pop, N. Al., Vlădoi A.D. (2009). The marketer - a complex specialist, a man of concept, decision and action. Amfiteatru economic, XI(25), 9-20.
- Radulescu, A. (2017, August). Cea mai scumpă geantă din lume, 432.000 euro. Retrived from www.qmagazine.ro/cea-mai-scumpa-geanta-din-lume-432-000-euro
- Raj, R., Walters, P., Rashid, T. (2009). Events Management- An Integrated and Practical Approach, London: Ed. Sage Publications, pp.78.
- Saget, A. (2006). The Event Marketing Handbook: Beyond Logistics & Planning, New York, NY: Dearbon Trade Publishing, pp.52-54.
- Shone, A., Bryn,P. (2013). Successful Event Management: A Practical Handbook, Fourth Edition, Hampshire, UK: Cengage Learning, pp.130-132.
- Stăncioiu A. (2005). Planificarea de marketing în turism ucu es ti E itu a Economica p.67
- Stănciulescu G. (2010), Managementul operatiunilor in turismul de evenimente, ucu ești Editura ASE, p.34
- Tandon, A., Murray, C., Lauer, J., (2000). Measuring overall health system performance for 191 countries, Geneva: World Health Organization.
- Vorzsak, A. (coord) (2008). Marketingul serviciilor de sanatate, ucu ești: Ed. Uranus, p.49.
- Wali, A., Wright, L. & Uduma, I. (2015). Customer relationship management for brand commitment and brand loyalty. British Journal of Marketing Studies, 3(4), 45-58.
- Wang, Y. & Lo, H.-P. (2003). Customer-focused Performance and the Dynamic Model for Competence Building and Leveraging. Journal of Management Development, 22(6), 483-526.
- Weng, R-H. et al. (2016). The Impact of market orientation on patient safety climate among hospital nurses. Evaluation & the health professions, 39(3), 204-227.
- White, C. & Yu, T. (2005). Satisfaction emotions and consumer behavioral intentions. Journal of Services Marketing, 19(6), 411- 420.