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Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018 Cover

Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018

Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
By: Nicolae Al. Pop,  Cristina-Maria Ott,  Daniela Simion and  Monica Zottu-Z  
Open Access
|Jun 2018

Authors

Nicolae Al. Pop

The Bucharest University of Economic Studies,, Bucharest, Romania

Cristina-Maria Ott

The Bucharest University of Economic Studies,, Bucharest, Romania

Daniela Simion

The Bucharest University of Economic Studies,, Bucharest, Romania

Monica Zottu-Z

The Bucharest University of Economic Studies,, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2018-0069 | Journal eISSN: 2558-9652
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Language: English
Page range: 772 - 781
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
classic vs. modern medicine,
event marketing,
exploratory marketing research,
marketing programme,
high-class,
luxury
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2018 Nicolae Al. Pop, Cristina-Maria Ott, Daniela Simion, Monica Zottu-Z, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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