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The influence of personality types on the impulsive buying behavior of a consumer Cover

The influence of personality types on the impulsive buying behavior of a consumer

Open Access
|Jun 2018

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Language: English
Page range: 751 - 759
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year

© 2018 Corina Pelau, Daniela Serban, Alexandra Catalina Chinie, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.