The influence of personality types on the impulsive buying behavior of a consumer
Authors
Corina Pelau
The Bucharest University of Economic Studies,, Bucharest, Romania
Daniela Serban
The Bucharest University of Economic Studies,, Bucharest, Romania
Alexandra Catalina Chinie
The Bucharest University of Economic Studies,, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2018-0067 | Journal eISSN: 2558-9652
Language: English
Page range: 751 - 759
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
Related subjects:
© 2018 Corina Pelau, Daniela Serban, Alexandra Catalina Chinie, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.