References
- Aaker, D.A. (1991). Managing Brand Equity: Capitalizing on the value of a brand name. New York: Free Press Anholt, S. (2000). The nation as brand., Across the board, Nov/Dec, 22-27.
- Anholt, S. (2002). Foreword. Brand Management, 9 (4-5), 229-239.
- Anholt, S. (2003). Brand new justice. The upside of global branding. Oxford: Butterworth-Heinemann.
- Anholt, S. (2005). Some important distinctions in place branding. Place Branding, 1 (2), 116-121.
- Anholt, S. (2007). Competitive identity: The new brand management for nations, cities and regions. Basingstoke, UK: Palgrave Macmillan.
- Acharya, C.& Elliott, G. (2001). An examination of the effects of 'country-of-design' and 'country-of-assembly' on quality perceptions and purchase intentions. Australasian Marketing Journal, 9 (1), 61-75.
- Bannister, J.P. & Saunders J.A. (1978). UK Consumers‟ attitudes towards imports: The measurement of national stereotype image‟. European Journal of Marketing, 12 (8), 562-570.
- Bernstein, D. (1984). Company image and reality. A critique of corporate communications. Eastbourne: Holt, Rhinehart and Winston.
- Bhat, S., & Reddy, S.K. (2001). The impact of parent brand attribute associations and affect on brand extension evaluation. Journal of Business Research, 53, 111-122.
- Bilkey, W. J. & Nes, E. (1982). Country of origin effects on product evaluations´, Journal of International Business Studies, Spring/Summer, 89-99.
- Cattin, P., Jolibert, A. & Lohnes, C. (1982). A cross-culture study of made-in concepts. Journal of International Business Studies, Winter, 131-141.
- Cerviño, J. (2002). Marcas internacionales: Co´mo crearlas y gestionarlas. Madrid: Piramide.
- Chao, P. (1993). Partitioning country of origin effects: Consumer evaluations of a hybrid product. Journal of International Business Studies, 24 (2), 291-306.
- de Vicente, J. (2004). State Branding in the 21st Century - Master Thesis, The Fletcher School, Retrieved from http://www.fletcher.tufts.edu/research/2004/DeVicente-Jorge.pdf/
- Diaconescu, M., Nicolescu, N & Pânzaru, F. (2007). The European Identity - between reality and hope. International Conference “Romania within the EU: opportunities, requirements and perspectives”, 10-11 May 2007, Sibiu, “Lucian Blaga” University of Sibiu - The Faculty of Economic Studies, Romania, published in Conference Proceedings volume 1, 2007, 135-141, ISBN 978-973-739-428-6, vol.1 ISBN (13) 978-973-739-442-2.
- Dinnie, K. (2008). Nation branding. Concepts, issues, practice. Oxford: Butterworth-Heinemann.
- Dowling, G.R. (1986). Managing your corporate images. Industrial Marketing Management, 15, 109-115.
- Dowling, G.R. (1994). Corporate reputations: Strategies for developing the corporate brand. London: Kogan Page.
- Dowling, G.R. (2001). Creating corporate reputations: Identity, image and performance. Oxford: Oxford University Press.
- Ghoshal, S. & Nohria, N. (1989). Internal Differentiation within Multinational Corporations. Strategic Management Journal, 10, 1989, 323-337.
- Goodchild, J. & Callow, C. (2001). Brands Visions and Values. John Wiley& Sons Ltd., Chichester
- Gotsi, M., Lopez, C. & Andriopoulos, C. (2011). Building country image through corporate image: exploring the factors that influence the image transfer. Journal of Strategic Marketing 19 (3), 255-272.
- Grime, I., Diamantopoulos, A. & Smith, G. (2002). Consumer evaluations of extensions and their effects on the core brand: Key issues and research propositions. European Journal of Marketing, 36, 1415-1438.
- Gwinner, K.P. & Eaton, J. (1999). Building brand image through event sponsorship: The role of image transfer. Journal of Advertising, 28(4), 47-57.
- Han, C.M. & Terpstra, V. (1988). Country-of-origin effects for uni-national and bi-national products. Journal of International Business Studies, 19(2), 235-255.
- Howard, D.G. (1989). Understanding how American consumers formulate their attitudes about foreign products. Journal of International Consumer Marketing, 2 (2), 7-24.
- Jaffe, E.D. & Nebenzahl, I.D. (1984). Alternative questionnaire for country image studies. Journal of Marketing Research, 21, 463-471.
- Johansson, J.K. & Nebenzahl, I.D. (1986). Multinational production: Effect on brand value. Journal of International Business Studies, 17(3), 101-126.
- Keller, K.L. (1993). Conceptualizing, measuring and managing customer-based brand equity. Journal of Marketing, 57 (January), 1-22.
- Kim, W.C & Mauborgne, R. (2005). Blue Ocean Strategy: From Theory to Practice. California Review Management, 47(3), 105-121.
- Kim, C.K. & Chung, J.Y. (1997). Brand popularity, country image and market share: An empirical study. Journal of International Business Studies, 28(2), 361-386.
- Kotler, P. & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective, Brand Management, 9(4-5) 249-261.
- Kostova, T. & Roth, K. (2002). Adoption of an Organizational Practice by Subsidiaries of Multinational Corporations: Institutional and Relational Effects, Academy of Management Journal, 45, 2002, 215-233.
- Laroche, M., Papadopoulos, N., Heslop, L.A. & Mourali, M. (2005). The influence of country image structure on consumer evaluations of foreign products´, International Marketing Review, 22(1), 96-115.
- Lupan, M. (2009). Globalizarea Economiei. Retrieved from Marin, M. (2007, March 1). http://www.seap.usv.ro/~ro/cursuri/ECTS/ECTS_GE.pdf.
- Lynch, J., & Schuler, D. (1994). The matchup effect of spokesperson and product congruence: A schema theory interpretation. Psychology and Marketing, 11, 417-445.
- Nagashima, A. (1977). A comparative `made in´ product image survey among Japanese businessmen´, Journal of Marketing, 41(7), 95-100.
- Nicolescu, L., Cojanu, V., Popescu, A.& Drǎghici, A. (2007). Developing country branding: a key factor for international competitiveness, Bucharest, National School of Political Studies and Public Administration, Editura SNSPA, 285-291.
- Nicolescu, N. (2008). Imaginea României sub lupă! Branding şi rebranding de ţară, Bucuresti, Editura ASE.
- Noorderhaven, N. G., & Harzing, A. W. (2003). The “country-of-origin effect” in multinational corporations: Sources, mechanisms and moderating conditions. In Management and International Review (pp. 47-66). Gabler Verlag, Wiesbaden.
- Nebenzahl, I.D. & Jaffe, E.D. (1996). Measuring the joint effect of brand and country image in consumer evaluation of global products. International Marketing Review, 13(4), 5-22.
- Olins, W. (1999). Trading identities: Why countries and companies are taking on each other’s roles. London: The Foreign Policy Centre.
- Papadopoulos, N., Heslop, L.A. & Bamossy, G. (1989). International competitiveness of American and Japanese products in Papadopoulos, N. (Ed.) Dimensions of international business (No 2). Ottawa: International Business Study Group, Carleton University.
- Papadopoulos, N. & Heslop, L. (1993). Product-Country Images: Impact and role in International Marketing. New York: The Haworth Press.
- Pecotich, A., & Rosenthal, M. J. (2001). Country of Origin, Brand and Consumer Ethnocentrism. Journal of Global Marketing, 15(2).
- Rao, A. R., & Monroe, K. B. (1989). The Effect of Price, Brand Name and Store Name on Buyers' Perceptions of Product Quality: An Integrative Review. Journal of Marketing Research, 26 (August), 351-357.
- Robertson, R. (2001). Globalization theory 2000+: Major Problematics. In: Ritzer, G. and Smart. B. (eds) Handbook of Social Theory. Sage. London. UK.
- Salinas, E.M., & Perez, J.M.P. (2009). Modeling the brand extensions’ influence on brand image. Journal of Business Research, 62, 50-60.
- Samiee, S. (1994). Customer evaluation of products in a global market. Journal of International Business Studies, 25(3), 579-604.
- Smith, G. (2004). Brand image transfer through sponsorship: A consumer learning perspective. Journal of Marketing Management, 20, 457-474.
- Srinivasan, N., Jain, S. C. & Sikand, K. (2004). An experimental study of two dimensions of country-of-origin (manufacturing country and branding country) using intrinsic and extrinsic cues. International Business Review 13(1), 65-82.
- van Ham, P. (2001). The rise of the brand state: The postmodern politics of image and reputation. Foreign Affairs, 80(5), 2-6.
- van Ham, P. (2008). Place Branding: The State of the Art. The ANNALS of the American Academy of Political and Social Science, 616, 126-149.
- Vanossi, P. (2006). Country as Brand: Nation Branding. Retrieved from http://www.affisch.org/weblog/archives/00000187.html
- Wang, J. (2006 a). Managing national reputation and international relations in the global era: Public diplomacy revisited. Public Relations Review 32 (2), 91-96.
- White, C. (2012). Brands and national image: An exploration of inverse country-of-origin effect. Place Branding and Public Diplomacy, 8(2), 110-118.