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Corporate and country image: a bilateral relationship Cover

Corporate and country image: a bilateral relationship

Proceedings of the International Conference on Business Excellence
Volume 12 (2018): Issue 1 (May 2018)
By: Maria-Irina Ana and  Anca-Georgiana Andrei  
Open Access
|Jun 2018

Authors

Maria-Irina Ana

The Bucharest University of Economic Studies,, Bucharest, Romania

Anca-Georgiana Andrei

The Bucharest University of Economic Studies,, Bucharest, Romania
DOI: https://doi.org/10.2478/picbe-2018-0006 | Journal eISSN: 2558-9652
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Language: English
Page range: 45 - 53
Published on: Jun 15, 2018
Published by: Bucharest University of Economic Studies
In partnership with: Paradigm Publishing Services
Publication frequency: 1 issue per year
Keywords:
blue ocean strategy,
globalization,
corporate image,
nation branding,
country image,
country of origin
Related subjects:
Business and economics,
Political economics,
Political economics, other,
Business management,
Business management, other,
Industrial chemistry,
Energy harvesting and conversion

© 2018 Maria-Irina Ana, Anca-Georgiana Andrei, published by Bucharest University of Economic Studies
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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