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Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club Cover

Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

Open Access
|May 2024

References

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DOI: https://doi.org/10.2478/pcssr-2024-0017 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 36 - 47
Submitted on: Feb 2, 2024
|
Accepted on: Apr 3, 2024
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Published on: May 8, 2024
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open

© 2024 Joanna Bańbuła, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.