Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club
By: Joanna Bańbuła
Language: English
Page range: 36 - 47
Submitted on: Feb 2, 2024
Accepted on: Apr 3, 2024
Published on: May 8, 2024
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
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© 2024 Joanna Bańbuła, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.