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Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club Cover

Effects of Brand Awareness, Brand Association, Perceived Quality, and Brand Loyalty on Overall Brand Equity in Sport. A Case Study of an Amateur Football Sports Club

Physical Culture and Sport. Studies and Research
Volume 104 (2024): Issue 1 (September 2024)
By: Joanna Bańbuła  
Open Access
|May 2024
DOI: https://doi.org/10.2478/pcssr-2024-0017 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 36 - 47
Submitted on: Feb 2, 2024
Accepted on: Apr 3, 2024
Published on: May 8, 2024
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Customer-Based Brand Equity,
CBBE,
sports clubs,
brand awareness,
brand association,
perceived quality,
brand loyalty
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2024 Joanna Bańbuła, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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