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Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans Cover

Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Physical Culture and Sport. Studies and Research
Volume 96 (2022): Issue 1 (September 2022)
By: Dong-Kyu Kim and  Chulhwan Choi  
Open Access
|Oct 2022
DOI: https://doi.org/10.2478/pcssr-2022-0015 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 12 - 20
Submitted on: Jan 24, 2022
Accepted on: Jul 18, 2022
Published on: Oct 15, 2022
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Social networking service,
relationship quality,
sports fan
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2022 Dong-Kyu Kim, Chulhwan Choi, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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