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Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans Cover

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Social Media Marketing for Professional Soccer Clubs: Focusing on the Quality of the Relationship Between the Club and Fans

Physical Culture and Sport. Studies and Research

Volume 96 (2022): Issue 1 (September 2022)

By: Dong-Kyu Kim and Chulhwan Choi

Open Access

|Oct 2022

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DOI: https://doi.org/10.2478/pcssr-2022-0015 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

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Language: English

Page range: 12 - 20

Submitted on: Jan 24, 2022

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Accepted on: Jul 18, 2022

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Published on: Oct 15, 2022

Published by: University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: Volume open

Keywords:

Social networking service,

relationship quality,

Related subjects:

Cultural studies,

General cultural studies,

Business and economics,

Business management,

Sports and recreation,

Physical education,

Sociology of sports

© 2022 Dong-Kyu Kim, Chulhwan Choi, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

Volume 96 (2022): Issue 1 (September 2022)

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