Marketing Sports Products on Facebook: The Effect of Social Influence Cover

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Marketing Sports Products on Facebook: The Effect of Social Influence

Physical Culture and Sport. Studies and Research

Volume 61 (2014): Issue 1 (June 2014)

By: Chew Swee Seng and Leng Ho Keat

Open Access

|Jun 2014

DOI: https://doi.org/10.2478/pcssr-2014-0006 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221

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Language: English

Page range: 65 - 73

Published on: Jun 6, 2014

Published by: Józef Piłsudski University of Physical Education in Warsaw

In partnership with: Paradigm Publishing Services

Publication frequency: 4 issues per year

Keywords:

social influence,

purchase intention,

perception of quality,

social network sites,

sports products

Related subjects:

Sports and recreation,

Sociology of sports,

Physical education,

Cultural studies,

General cultural studies,

Business and economics,

Business management,

© 2014 Chew Swee Seng, Leng Ho Keat, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

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