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Marketing Sports Products on Facebook: The Effect of Social Influence Cover

Marketing Sports Products on Facebook: The Effect of Social Influence

By: Chew Swee Seng and  Leng Ho Keat  
Open Access
|Jun 2014
DOI: https://doi.org/10.2478/pcssr-2014-0006 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
Language: English
Page range: 65 - 73
Published on: Jun 6, 2014
Published by: Józef Piłsudski University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year

© 2014 Chew Swee Seng, Leng Ho Keat, published by Józef Piłsudski University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.