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Marketing Sports Products on Facebook: The Effect of Social Influence Cover

Marketing Sports Products on Facebook: The Effect of Social Influence

Physical Culture and Sport. Studies and Research
Volume 61 (2014): Issue 1 (June 2014)
By: Chew Swee Seng and  Leng Ho Keat  
Open Access
|Jun 2014
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DOI: https://doi.org/10.2478/pcssr-2014-0006 | Journal eISSN: 1899-4849 | Journal ISSN: 2081-2221
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Language: English
Page range: 65 - 73
Published on: Jun 6, 2014
Published by: University of Physical Education in Warsaw
In partnership with: Paradigm Publishing Services
Publication frequency: Volume open
Keywords:
social influence,
purchase intention,
perception of quality,
social network sites,
sports products
Related subjects:
Cultural studies,
General cultural studies,
Business and economics,
Business management,
Industries,
Sports,
Sports and recreation,
Physical education,
Sociology of sports

© 2014 Chew Swee Seng, Leng Ho Keat, published by University of Physical Education in Warsaw
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Volume 61 (2014): Issue 1 (June 2014)
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