Abstract
Sustainable development and sustainable construction present every firm with new challenges. The concept of sustainability is the new driving force for the firm and decision making, which are part of the overall sustainable strategy. The implementation of this strategy is a factor for creating, offering and realizing additional economic, social and environmental value for the client, stakeholders and society as a whole, and building competitive advantages. Detailed knowledge of the principles and requirements for sustainability and the necessary changes at the market and company level are mandatory for every construction manager. The main goal of the research is 1) analysis of the role of the construction market and the firm for sustainable development and sustainable construction, 2) outlining the necessary changes in the organization and management of the firm in order to create sustainable construction firm and development sustainable construction.