Abstract
Every firm today is facing significant problems which are a consequence of the influence of external and internal factors. This necessitates strategic changes in its activities, which focus on the development of the basic elements of intangible assets - people, knowledge and system, whose effective combination allows building competitive advantage and company growth. The main, specific intangible resource of the company is the business model itself, which is the economic basis of the strategic behavior of the company. From this point of view the purpose of the study is: 1) developing a sustainable business model for the construction firm, 2) analyzing the mechanism by which the manager creates and/or develops his own sustainable business model, taking into account the specifics of the construction market.