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The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y Cover

The Impact of Usability and Reliability on ChatGPT Satisfaction among Gen Z and Gen Y

Organizacija
Volume 58 (2025): Issue 3 (August 2025)
By: Mirjana Pejić Bach,  Mirko Palić and  Vanja Šimičević  
Open Access
|Aug 2025

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DOI: https://doi.org/10.2478/orga-2025-0013 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 211 - 226
Submitted on: Apr 4, 2024
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Accepted on: Mar 3, 2025
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Published on: Aug 12, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Artificial intelligence,
Large language models (LLM),
Marketing,
User satisfaction,
Croatia,
ChatGPT
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2025 Mirjana Pejić Bach, Mirko Palić, Vanja Šimičević, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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