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The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats Cover

The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats

Organizacija
Volume 58 (2025): Issue 2 (May 2025)
By: Matjaž Iršič and  Tomaž Gjergjek  
Open Access
|May 2025
DOI: https://doi.org/10.2478/orga-2025-0009 | Journal eISSN: 1581-1832 | Journal ISSN: 1318-5454
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Language: English
Page range: 138 - 157
Submitted on: Jan 16, 2025
Accepted on: Mar 22, 2025
Published on: May 23, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
Artificial intelligence (AI),
Consumer attitudes,
Perceived AI-related threats,
Perceived benefits of intelligent service robots (ISR),
Perceived consumer trust
Related subjects:
Business and economics,
Business management,
Management, organization, corporate governance

© 2025 Matjaž Iršič, Tomaž Gjergjek, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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