The Influence of Benefits and Trust on Consumers’ Attitudes towards Artificial Intelligence: The Moderating Role of Threats
By: Matjaž Iršič and Tomaž Gjergjek
Authors
Matjaž Iršič
University of Maribor, Faculty of Economics and Business, Department of Marketing, Maribor, Slovenia
Tomaž Gjergjek
University of Maribor, Faculty of Economics and Business, Department of Marketing, Maribor, Slovenia
Language: English
Page range: 138 - 157
Submitted on: Jan 16, 2025
Accepted on: Mar 22, 2025
Published on: May 23, 2025
Published by: University of Maribor
In partnership with: Paradigm Publishing Services
Publication frequency: 4 issues per year
Keywords:
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© 2025 Matjaž Iršič, Tomaž Gjergjek, published by University of Maribor
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.