Skip to main content
Have a personal or library account? Click to login
Populist communication and extremist narratives as strategic messaging: A comparative analysis of Nordic political parties on Facebook Cover

Populist communication and extremist narratives as strategic messaging: A comparative analysis of Nordic political parties on Facebook

Open Access
|May 2026

Figures & Tables

Figure 1

Number of posts per political actor by country Comments: Løkke Rasmussen (M) in Denmark refers to Lars Løkke Rasmussen, not Bergur Løkke Rasmussen.

Figure 2

Means and standard deviations of PCI by country and overall

Figure 3

Means and standard deviations of PCI for political actors by country

Figure 4

Means and standard deviations of ENI by country and overall

Figure 5

Means and standard deviations of ENI for political actors by country

Category description and reliability

CategoryDescriptionBP kappaPairwise agreement
criticismBlaming the elite (from any sector) as a group in general for problems and grievances that the people suffer. This category applies when elites are held responsible for anything undesirable from the people’s perspective.0.930.93
Questioning the legitimacy of the decision-making power exercised by the elite and asking for direct democracy (e.g., referenda; “A change of government can’t be a Tory stitch-up, the people must decide!”)
Calling for resistance against the elite call for resistance against the ideas/ideology of the establishment
Accusing the elite of betraying the people or acting against the people’s interest, accusing the elite of being corrupt, (e.g., “The media are the enemy of the people”, “The media are dishonest, and journalists are liars”)
peopleReferences to “We, the people” included0.900.90
danger11Ethnic or cultural “others” are addressed (e.g., “Islam is not part of Germany”, “Gypsies don’t belong here”, “The foreigners are stealing our women”).0.990.99
danger12Political “others” (holding allegedly dangerous opinions/ideologies) are addressed (e.g., “The Greens are a danger for our future”, “The President is selling our country”, “Feminism wants to put an end to our traditions”).0.850.86
extr_peace(Anti-)Militarism. Belief or ideology that emphasizes the importance of military power, strength, and preparedness, often glorifying war and the military as essential elements of a society or state. In some cases there is a thin line between arguing for and against militarism (e.g., arms supplies to Ukraine). In such cases, this category is to be coded as present.0.980.98
extr_migAnti-immigration. Xenophobia, the scarcity of welfare, illegal immigration, immigration as an economic burden.NaN1.00
extr_bordersAgainst open borders within Europe. The post argues that national borders should and/or will be reestablished within the EU. Arguments for national borders are brought forward.NaN1.00
extr_marketAgainst competitive market and/or against globalization. Arguments are brought forward that the competitive social market economy as proposed by the EU is to be abolished. European regulations such as the free movement of workers, uniform product standards or tax rules are rejected in the post. Alternatives, like planned economy or more libertarian unregulated forms of markets, could be proposed in posts.NaN1.00
anti-euroPositioning against the euroNaN1.00
extr_envirAnti-environmentalism. Denial of environmental problems, resistance to environmental regulations, criticizing environmental activism, skepticism of environmental science, lack of environmental awareness.NaN1.00
extr_scienceCountering academic freedom. Actions or policies that restrict or undermine the principles of academic freedom and the pursuit of scientific inquiry. This can take various forms, such as government censorship, systematically not funding research in certain areas, suppression of research findings, intimidation of scientists, or interference with the dissemination of knowledge.NaN1.00
extr_ageAgeism. Ageism is discrimination or prejudice against individuals or groups based on their age, typically directed towards older adults. It can manifest in various ways, such as assumptions about abilities, stereotypes, or discriminatory practices in employment, healthcare, and social interactions.NaN1.00
extr_cultureAttacking or arguing against cultural and linguistic diversity.0.990.99
extr_femAnti-feminism. Male supremacy ideologies, advocating for the subjugation of women, men possessing women, men are higher in the social hierarchy than women, hostility for modern liberal feminism.0.990.99
extr_lgbtqAnti-LGBTQ+-Equality. Arguing against equality between hetero- and “cis”- people and lesbian, gay, bi, trans, queer… people.0.990.99

Overview of parties in the sample

CountryPartyIdeologyEP Group (2024)Populist
DenmarkV Venstre, Danmarks Liberale PartiCenter LiberalRenew EuropeNo
RV (B) Radikale VenstreCenter LiberalRenew EuropeNo
M ModeraterneCenter LiberalRenew EuropeNo
S (A) SocialdemokratietSocial DemocraticS&D Socialists and DemocratsNo
SF (F) Socialistisk FolkepartiSocialistGreens/EFA Group of the Greens/European Free AllianceNo
KF (C) Det Konservative FolkepartiConservativeEPP European People's Party (Christian Democrats)No
LA (I) Liberal AllianceLiberalEPP European People's Party (Christian Democrats)No
DD (Æ) Danmarksdemokraterne - Inger StøjbergRight-wing nationalistECR European Conservatives and Reformists GroupYes
EL (Ø) Enhedslisten - De Rød-GrønneLeft wingThe Left group in the European Parliament - GUE/NGLNo
DF (O) Dansk FolkepartiRight-wing nationalistPfE Patriots for EuropeYes
FinlandKOK Kansallinen Kokoomus/SamlingspartietConservativeEPP European People's Party (Christian Democrats)No
KESK Suomen Keskusta/Centern i FinlandCenter LiberalsRenew EuropeNo
SFP/RKP Svenska folkpartiet i Finland/Suomen ruotsalainen kansanpuolueLiberalRenew EuropeNo
VAS Vasemmistoliitto/VänsterförbundetSocialistThe Left group in the European Parliament - GUE/NGLYes
SDP Suomen Sosialidemokraattinen Puolue/Finlands Socialdemokratiska PartiSocial DemocratS&D Socialists and DemocratsNo
VIHR Vihreä liitto/Gröna FörbundetEnvironmentalistVIHR Vihreä liitto/Gröna FörbundetNo
PS Perussuomalaiset/SannfinländarnaRight-wing nationalistECR European Conservatives and Reformists GroupYes
SwedenM ModeraternaConservativeEPP European People's Party (Christian Democrats)No
KD KristdemokraternaChristian DemocratEPP European People's Party (Christian Democrats)No
S SocialdemokraternaSocial DemocraticS&D Socialists and DemocratsNo
SD SverigedemokraternaRight-wing nationalistECR European Conservatives and Reformists GroupYes
C CenterpartietCenter LiberalRenew EuropeNo
L LiberalernaCenter LiberalRenew EuropeNo
MP Miljöpartiet de grönaEnvironmentalistGreens/EFA Group of the Greens/European Free AllianceNo
V VänsterpartietSocialistThe Left group in the European Parliament - GUE/NGLNo
DOI: https://doi.org/10.2478/nor-2026-0013 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 133 - 157
Published on: May 15, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Jakob Linaa Jensen, Anders Olof Larsson, Melanie Magin, Anamaria Dutceac Segesten, Elisa Kannasto, David Nicolas Hopmann, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.