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The spread of manosphere ideology to a Norwegian audience through ironic spectatorship: A qualitative analysis of influencer engagement with Andrew Tate Cover

The spread of manosphere ideology to a Norwegian audience through ironic spectatorship: A qualitative analysis of influencer engagement with Andrew Tate

Open Access
|May 2026

Figures & Tables

Overview of the social media posts analysed

DateContent creatorSocial mediaTitleMale influencers involved/depicted
14 August 2022KontoretYouTube100 shots of beer, 500 million streams, Andrew Tate, and a villa in Madeira [100 shots øl, 500 mill streams, Andrew Tate og Villa i Madeira]Westerlin, Klanderud, Ringnes-Ronny
29 August 2022KontoretYouTubeLiving 1 Day as Andrew Tate [Lever 1 dag som Andrew Tate]Westerlin, Klanderud
30 October 2022Oskar WesterlinInstagramMy unmatched perspicacity coupled with my sheer indefatigability makes me a feared opponent in any realm of human endeavour.Westerlin
27 November 2022KontoretYouTubeBarisbrevik on obesity, income, and crypto [Barisbrevik om overvekt, inntekt og krypto]Westerlin, Klanderud, Brevik
04 December 2022KontoretYouTubeBetting 60K på blackjack with Henrik Viken [Better 60K på blackjack med Henrik Viken]Westerlin, Klanderud, Viken
18 December 2022KontoretYouTubeIs Adib Waez (Mr. Dubai) a fraud? [Er Adib Waez (Mr. Dubai) en svindler?)Westerlin, Klanderud, Waez
08 February 2023Oskar WesterlinYouTubeLiving 1 Day as Andrew Tate (Again) [Lever en dag som Andrew Tate (igjen)]Westerlin, Klanderud,
08 January 2023Oskar WesterlinInstagramGo bald or go homeWesterlin
20 February 2023KontoretSpotifyBarisbrevik and Henrik Viken on TikTok drama, toxic masculinity, and Jodel [Barisbrevik og Henrik Viken om, TikTok-drama toxic masculinity og Jodel]Westerlin, Klanderud, Brevik, Viken
02 May 2023Oskar WesterlinInstagramThe weekend briefly summarised [Helga kort oppsummert]Westerlin, Viken
DOI: https://doi.org/10.2478/nor-2026-0010 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 59 - 78
Published on: May 15, 2026
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2026 Fredrik Langeland, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.