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Smartphone morality: A mixed-method study of how young adults judge their own and other people’s digital media reliance Cover

Smartphone morality: A mixed-method study of how young adults judge their own and other people’s digital media reliance

Open Access
|Jan 2025

Figures & Tables

Table 1

Evaluation of smartphone use (per cent)

All respondents 20+Respondents 20–35 years old
Pertaining to people in general (n = 2,387)Pertaining to yourself (n = 2,387)DifferencePertaining to people in general (n = 585)Pertaining to yourself (n = 562)Difference
Good at setting limits for use624187136
Behave in disturbing ways242−22184−14
Knowledgeable about apps25305263610
Wasting one’s time on device5025−255541−14
Easily distracted by device7123−487841−37
Difficult being away from device7119−527028−42
Leads to buying unnecessary stuff326−264112−29
Leads to better quality of life671109−1
Leads to less loneliness139−415161
Leads to more stress4414−304523−22
Gives important information about society5047−356560
Gives meaningful culture1716−12120−1
Gives tips about new goods and services3428−63935−4

[i] Comments: Question: To what extent do you agree with the following statements regarding smartphone use? Figures indicate the share who “Fully agree”; “Don’t know” answers were excluded from the analysis.

[ii] Source: Kantar online survey, Sweden, 2021

Table 2

Evaluation of smartphone use among young adults (20–35 year old), by gender (per cent)

…pertaining to people in general…pertaining to yourselfDifference
M (n = 253)W (n = 332)M (n = 238)W (n = 327)MW
Good at setting limits for use77161194
Behave in disturbing ways181844−14−14
Knowledgeable about apps22293933174
Wasting one’s time on device48592949−19−10
Easily distracted by device71833447−37−36
Difficult being away from device64752034−44−41
Leads to buying unnecessary things3842716−31−26
Leads to better quality of life138127−1−1
Leads to less loneliness1515171520
Leads to more stress48441827−30−17
Gives important information about society515955574−2
Gives meaningful culture21221919−2−3
Gives tips about new goods and services35433337−2−6

[i] Comments: Question: To what extent do you agree with the following statements regarding smartphone use? Figures indicate the share who “Fully agree”; “Don’t know” answers were excluded from the analysis.

[ii] Grey fields indicate statistically significant relationships between gender and the dependent variable on at least the 0.05 level based on a Pearson Chi-Square test. Numbers in bold indicate significance on the 0.01 level.

[iii] Due to the table only showing shares that “fully agree”, some effects of the independent variable may not be visible in the table, even though the relationship is statistically significant, for example, “Behave in disturbing ways”.

[iv] Source: Kantar online survey, Sweden, 2021

Table 3

Evaluation of smartphone use among young adults (20–35 years old), by economic background (per cent)

…pertaining to people in general…pertaining to yourselfDifference
Economy+ (n = 46)Economy− (n = 70)Economy+ (n = 42)Economy− (n = 66)Economy+Economy−
Good at setting limits for use133191067
Behave in disturbing ways222776−15−21
Knowledgeable about apps48394329−5−10
Wasting one’s time on device56584838−8−18
Easily distracted by device72864846−24−40
Difficult being away from device70812938−41−43
Leads to buying unnecessary things24481211−12−37
Leads to better quality of life14101884−2
Leads to less loneliness1316281615−1
Leads to more stress42493523−9−26
Gives important information about society5751665695
Gives meaningful culture27161626−1110
Gives tips about new goods and services403844364−2

[i] Comments: Question: To waht extent do you agree with the folloing statements regarding smartphone use?

[ii] Economy+ includes respondents who “fully agree” that the household where they grew up was economically richer than others. Economy–includes respondents who do “not at all agree” that the household where they grew up was economically richer than others. The scale contained four steps. “Don’t know” answers were excluded from the analysis.

[iii] Grey fields indicate statistically significant linear relationships between perceived economic privilege (rated on a four-graded ordinal scale) and the dependent variable (rated on a four-graded ordinal scale) on at least the 0.1 level based on a Chi-Square test (Linear-by-Linear Association). Numbers in bold indicate significance on at least the 0.05 level.

[iv] Source: Kantar online survey, Sweden, 2021

Table 4

Evaluation of smartphone use among young adults (20–35 years old), by cultural background (per cent)

…pertaining to people in general…pertaining to yourselfDifference
Culture+ (n = 138)Culture− (n = 37)Culture+ (n = 135)Culture− (n = 35)Culture+Culture−
Good at setting limits for use561308−6
Behave in disturbing ways171743−13−14
Knowledgeable about apps33223735413
Wasting one’s time on device55473949−162
Easily distracted by device76783941−37−37
Difficult being away from device66812732−39−39
Leads to buying unnecessary things39471211−27−36
Leads to better quality of life1212106−2−6
Leads to less loneliness22152116−11
Leads to more stress46432319−23−24
Gives important information about society62495943−3−6
Gives meaningful culture2318242315
Gives tips about new goods and services38413435−4−6

[i] Comments: Question: To what extent do you agree with the following statements regarding smartphone use?

[ii] Culture+ includes respondents who “fully agree” that the household where they grew up was marked by the presence of “books, music, art and other cultural expressions”. Culture− includes respondents who do “not at all agree” that the household where they grew up was marked by the presence of “books, music, art and other cultural expressions”. The scale contained four steps. “Don’t know” answers were excluded from the analysis.

[iii] Grey fields indicate statistically significant linear relationships between perceived cultural privilege (rated on a four-graded ordinal scale) and the dependent variable (rated on a four-graded ordinal scale) on the 0.1 level based on a Chi-Square test (Linear-by-Linear Association). Numbers in bold indicate significance on at least the 0.05 level.

[iv] Due to the table only showing shares that “fully agree”, some effects of the independent variable may not visible in the table, even though the relationship is statistically significant, for example, “Good at setting limits for use”.

[v] Source: Kantar online survey, Sweden, 2021

DOI: https://doi.org/10.2478/nor-2025-0001 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
Language: English
Page range: 1 - 24
Published on: Jan 24, 2025
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services

© 2025 André Jansson, Karin Fast, Stina Bengtsson, Johan Lindell, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.