FIGURE 1
The generic consistency
| Videos (n) | Share (%) | Mean video length (minutes) | |
|---|---|---|---|
| Desk news | 81 | 25 | 2.9 |
| Studio discussion/analysis | 76 | 24 | 19.3 |
| Interview | 60 | 19 | 9.5 |
| Solo outrage | 43 | 14 | 4.2 |
| In-situ reportage | 39 | 12 | 4.2 |
| Uncommented party events | 11 | 3 | 33.7 |
| Satire/comedy | 8 | 3 | 5.8 |
| Total | 318 | 100 | 9.5 |
The topical structure
| Videos (n) | Share (%) | |
|---|---|---|
| The election campaign | 91 | 31 |
| Criminality | 58 | 20 |
| Immigration/Immigrants | 54 | 18 |
| Energy | 44 | 15 |
| Culture | 21 | 7 |
| Environment | 10 | 3 |
| Economy | 7 | 2 |
| International politics | 6 | 2 |
| Social issues | 4 | 1 |
| Science and education | 2 | 1 |
| Total | 297 | 100 |
Sample characteristics
| Length (minutes) | Views | Likes | Comments | |
|---|---|---|---|---|
| Mean | 9.5 | 24,056 | 1,295 | 173 |
| Median | 4.3 | 16,230 | 1,120 | 140 |
| Minimum | 0.2 | 2,844 | 211 | 3 |
| Maximum | 108.7 | 419,476 | 9,166 | 1,554 |
| Total sum | 3,004.9 | 7,649,815 | 411,899 | 55,085 |
| Total videos (N) | 317* | 318 | 318 | 318 |