TABLE 1
Sample characteristics
| Length (minutes) | Views | Likes | Comments | |
|---|---|---|---|---|
| Mean | 9.5 | 24,056 | 1,295 | 173 |
| Median | 4.3 | 16,230 | 1,120 | 140 |
| Minimum | 0.2 | 2,844 | 211 | 3 |
| Maximum | 108.7 | 419,476 | 9,166 | 1,554 |
| Total sum | 3,004.9 | 7,649,815 | 411,899 | 55,085 |
| Total videos (N) | 317* | 318 | 318 | 318 |
TABLE 2
The generic consistency
| Videos (n) | Share (%) | Mean video length (minutes) | |
|---|---|---|---|
| Desk news | 81 | 25 | 2.9 |
| Studio discussion/analysis | 76 | 24 | 19.3 |
| Interview | 60 | 19 | 9.5 |
| Solo outrage | 43 | 14 | 4.2 |
| In-situ reportage | 39 | 12 | 4.2 |
| Uncommented party events | 11 | 3 | 33.7 |
| Satire/comedy | 8 | 3 | 5.8 |
| Total | 318 | 100 | 9.5 |
[i] Comments: The table provides an overview of the generic consistency of Riks, including the number of videos devoted to each genre, their share in percentage, and their mean length. The analysed videos were published on YouTube between 15 August and 11 September 2022.
TABLE 3
The topical structure
| Videos (n) | Share (%) | |
|---|---|---|
| The election campaign | 91 | 31 |
| Criminality | 58 | 20 |
| Immigration/Immigrants | 54 | 18 |
| Energy | 44 | 15 |
| Culture | 21 | 7 |
| Environment | 10 | 3 |
| Economy | 7 | 2 |
| International politics | 6 | 2 |
| Social issues | 4 | 1 |
| Science and education | 2 | 1 |
| Total | 297 | 100 |
[i] Comments: The table provides an overview of Riks’s topical structure. Multi-topic items, for example, longer studio discussions (n = 21) were excluded. The analysed videos were published on YouTube between 15 August and 11 September 2022.
FIGURE 1
Presence of party and party leader references (per cent)
Comments: The graph displays the percentage distribution of party and party leader references. The analysed videos were published on Riks’s YouTube channel between 15 August and 11 September 2022.