FIGURE 1
Selected non-news in Danish newspapers, 1918–2018
FIGURE 2
Berlingske politiske og Avertissements Tidende, 1918
Comments: The front page indicates that the content appeared in each issue in the order it was received and was not yet labelled or sectioned clearly. Therefore, non-news genres appeared randomly in the newspaper.
FIGURE 3
Politiken, 1918
Comments: These death [døde] ads were placed near lists of religious services in synagogues and churches, as well as official death and funeral lists from the cities of Copenhagen and Frederiksberg. Next to the lists are various ads mixed with other official announcements.
FIGURE 4
Death ad section from the socialist newspaper Social-Demokraten, 1938
Comments: Both the Metal Workers Union and Tailors Union of 1873 placed death ads urging union members to attend the funeral of a former colleague.
FIGURE 5
Politiken, 1978
Comments: Letters to the editor appeared regularly on designated pages in Politiken on 2 December 1978. On the same page, in the lefthand column, are the two editorials of the day. On top is an editorial on national politics, and below that, there is an editorial on foreign policy.
FIGURE 6
The “Names” page in Jyllands-Posten, 1978
Comments: Several notices on birthdays and deaths are listed alongside wedding anniversaries and the audience list from the Queen’s court.
FIGURE 7
Politiken, 1978
Comments: In 1978, Politiken offered the opportunity for readers to send in personal birthday greetings to family members, who were often children.
FIGURE 8
BT, 2018
Comments: This tabloid still prints letters to the editor, but professional columnists take up more and more space. In this issue, a journalist and a politician provide their perspectives on current issues.
FIGURE 9
Berlingske, 2018
Comments: In 2018, Berlingske featured three pages with celebratory items. The first was dedicated to a portrait of a well-known singer on his 75th birthday and included a byline. On the following pages were several shorter birthday portraits written without bylines, as well as the death ad section.