Key shifts in BVoD roles, focus in the production culture, new content demands, and adaptation strategies
| Role of BVoD | Focus of the schedulers | New demands on content | Strategies in order of importance | |
|---|---|---|---|---|
| 2016 | Peripheral activity Catch-up and time shifting | Linear channels and the promotional use of social media | – |
|
| 2019 | Attracting and retaining young audiences | Linear channels and the BVoD as a new channel | Danish language television: fiction, reality, human interest documentaries |
|
| 2022 | A “front door” to all TV 2's content and a platform service for the mainstream | Synergy between on-demand and linear viewing of bull's-eye content | Danish language television: fiction, reality, human interest documentaries, lifestyle, quiz and game shows, news, and sports |
|