Figure 1
Digital diary and interview participants
| Pseudonym | Gender | Age | Occupation | Living situation | Self-reported frequency of watching British content | Self-reported interest in British culture (0–100) |
|---|---|---|---|---|---|---|
| Chitra | F | 21 | Gap year | With parents | 3–5 times a week | 74 |
| Lina | F | 24 | Student (Media Studies) | Flat share | Several times a month | 33 |
| Petra | F | 32 | Self-employed editor | With partner and 2 children | Several times a month | 83 |
| Mads | M | 25 | Student (Language & Media) | With partner | Several times a month | 100 |
| Tomas | M | 27 | Student (History) | Flat share | 1–2 times a week | 68 |
| Jens | M | 30 | Executive assistant in public relations company | With partner | 1–2 times a week | 76 |