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“Life sucks, coffee helps”: Articulating the authentic entrepreneur on YouTube's girlboss channels Cover

“Life sucks, coffee helps”: Articulating the authentic entrepreneur on YouTube's girlboss channels

Nordicom Review
Volume 44 (2023): Issue 1 (January 2023)
By: Ida Roivainen  
Open Access
|Jan 2023

Figures & Tables

Figure 1

“I am not bossy, I am the boss”Source: Instagram, 2017
“I am not bossy, I am the boss”Source: Instagram, 2017

Figure 2

“What a working week looks like”Source: YouTube, 2019
“What a working week looks like”Source: YouTube, 2019

Figure 3

“Having a coffee break in style”Source: Instagram, 2020
“Having a coffee break in style”Source: Instagram, 2020

Figure 4

“What is entrepreneurship really like?”Source: Instagram, 2018
“What is entrepreneurship really like?”Source: Instagram, 2018

Figure 5

“Start up life – it's not always easy”Source: YouTube, 2018
“Start up life – it's not always easy”Source: YouTube, 2018

Figure 6

“Time for chatty, latte life video!”Source: YouTube, 2019
“Time for chatty, latte life video!”Source: YouTube, 2019
DOI: https://doi.org/10.2478/nor-2023-0001 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 1 - 22
Published on: Jan 29, 2023
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
authenticity,
identity,
entrepreneurship,
social media,
popular feminism
Related subjects:
Social sciences,
Communication science,
Mass communication,
Public and political communication

© 2023 Ida Roivainen, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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