Figure 1
Figure 2
Mediated representations of three subject positions in television series on climate change
| Experts | Ordinary people | Media professional (presenter) | |
|---|---|---|---|
| Role | Actors of persuasion and change | Objects of persuasion and change | Actor and organiser of persuasion and change (“critical change agent”; Hanitzsch, 2011) |
| Provider of advice and moral judgment | Recipient of advice and moral judgment | Provider of advice and moral judgment | |
| Activity level | Active | Mostly passive (but still empowered to speak) | Active (e.g., as gatekeeper) |
| Knowledge-ability | Speak from the position of authority and knowledge, with a singular perspective | Diverse opinions (as opposed to “knowledge”) | Bridges the experts and the ordinary people, but authoritative and knowledgeable in relation to media production |
| Independence | Autonomous | Influenceable | Autonomous |
| Mode of presentation | Credible (full names, titles, affiliation, awards) | Mostly anonymous | Credible (full name, role in the production process in credits) |
| Language | Specialised jargon, confident, well-spoken | Colloquial language use, nervous, inconsistent | Translator of jargon, confident, well-spoken |
| Material context | Professional | Private | Hybrid |