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The non-substitutability of local news?Advertising and the decline of journalism's umbrella market model Cover

The non-substitutability of local news?Advertising and the decline of journalism's umbrella market model

Nordicom Review
Volume 42 (2021): Issue 1 (January 2021)
By: Helle Sjøvaag and  Thomas Owren  
Open Access
|Feb 2021

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DOI: https://doi.org/10.2478/nor-2021-0001 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 1 - 14
Published on: Feb 2, 2021
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
business model disruption,
digitalisation,
local newspapers,
non-substitutability,
two-sided market
Related subjects:
Social sciences,
Communication science,
Mass communication,
Public and political communication

© 2021 Helle Sjøvaag, Thomas Owren, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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