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A Longitudinal Analysis of Swedish Local Governments on Facebook: A visualisation of communication

Nordicom Review
Volume 41 (2020): Issue 2 (June 2020)
By:
Open Access
|Nov 2020

Figures & Tables

Figure 1

Relative use of different posts, 2009–2017 (per cent)Comments: N = 85,482: 2009 (379); 2010 (2,961); 2011 (8,836); 2012 (11,057); 2013 (12,664); 2014 (12,558); 2015 (12,895); 2016 (13,986); 2017 (10,146, data collection ended on 15 September 2017). Post type here reflects only the choice made by the individual poster.
Relative use of different posts, 2009–2017 (per cent)Comments: N = 85,482: 2009 (379); 2010 (2,961); 2011 (8,836); 2012 (11,057); 2013 (12,664); 2014 (12,558); 2015 (12,895); 2016 (13,986); 2017 (10,146, data collection ended on 15 September 2017). Post type here reflects only the choice made by the individual poster.

Figure 2

Model portraying local governments’ external links on their Facebook pagesComments: N = 38,076. The threshold for nodes is set to 10, making only co-occurrences between a municipality (source) and category (target) that superseded 10 visible in the network. Through the modularity function (Blondel et al., 2008), three clusters were identified: a societal information cluster (blue; N = 31,632); a marketing and place-branding cluster (yellow; N = 4,644); and a press/publishing-service cluster (orange; N = 1,800). Node sizes indicate the number of links from a municipality (source) and line's thickness connection to a category (target).
Model portraying local governments’ external links on their Facebook pagesComments: N = 38,076. The threshold for nodes is set to 10, making only co-occurrences between a municipality (source) and category (target) that superseded 10 visible in the network. Through the modularity function (Blondel et al., 2008), three clusters were identified: a societal information cluster (blue; N = 31,632); a marketing and place-branding cluster (yellow; N = 4,644); and a press/publishing-service cluster (orange; N = 1,800). Node sizes indicate the number of links from a municipality (source) and line's thickness connection to a category (target).

Figure 3

Mean interactions per post, 2009–2017Comments: The figure illustrates changes in mean values. Standard deviation formula on sample population indicates large variations within these values.
Mean interactions per post, 2009–2017Comments: The figure illustrates changes in mean values. Standard deviation formula on sample population indicates large variations within these values.

Mean interaction per post type, 2012–2017

201220132014201520162017
Event
  Comments0.43 (0.88)0.48 (1.81)0.22 (0.70)0.73 (3.37)0.58 (1.80)0.58 (1.31)
  Shares0.48 (1.26)0.53 (1.56)0.08 (0.29)< 0.01 (0.08)< 0.1 (0.08)< 0.01 (0.09)
  Likes6.55 (10.50)8.70 (20.93)10.36 (19.59)23.71 (72.47)22.99 (53.64)19.69 (35.96)
Link
  Comments0.86 (2.94)0.83 (2.78)1.04 (3.30)1.78 (5.19)2.24 (6.19)2.43 (7.50)
  Shares0.60 (1.56)1.10 (3.14)2.88 (10.52)4.95 (10.64)6.52 (19.55)6.64 (16.45)
  Likes5.8 (13.41)10.32 (24.47)18.96 (53.79)33.67 (74.08)40.64 (75.85)48.64 (84.72)
Photo
  Comments4.57 (15.85)4.42 (12.33)3.22 (7.71)5.16 (19.40)4.40 (10.69)5 (15.87)
  Shares8.09 (114.28)7.89 (43.98)6.84 (18.24)11.67 (71.24)11.43 (33.74)10.22 (30.41)
  Likes69.89 (675.24)75.9 (225.92)80.09 (158.70)128.44 (456.83)128.88 (289.38)112.29 (234.26)
Status
  Comments3.33 (9.86)3.39 (8.58)2.57 (7.35)2.39 (6.88)2.39 (5.99)2.81 (10.89)
  Shares0.97 (4.13)3.43 (13.01)4.96 (19.17)7.40 (43.73)7.56 (28.35)10.60 (68.42)
  Likes14.90 (55.39)21.94 (70.64)22.95 (84.91)22.97 (58.17)22.43 (57.79)50.08 (560.17)
Video
  Comments1.57 (5.25)1.63 (3.93)2.45 (8.72)4.70 (15.24)6.97 (18.44)8.63 (51.53)
  Shares1.61 (3.59)5.18 (29.76)13.51 (141.92)17.60 (111.42)31.67 (170.03)29 (396.33)
  Likes8.54 (13.12)22.28 (40.84)50.38 (141.72)81.43 (138.64)133.19 (327.61)120.85 (392.21)
DOI: https://doi.org/10.2478/nor-2020-0020 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 147 - 162
Published on: Nov 19, 2020
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
local government,
social media,
Sweden,
information recycling,
visualisation
Related subjects:
Social sciences,
Communication science,
Mass communication,
Public and political communication

© 2020 André Baltz, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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