Figure 1
Figure 2
Figure 3
Poisson regression of monthly wallposts over time (2007–2014) by gender, age, education and area of residence_ Robust standard errors and exponentiated coefficients (incidence rate ratios) are used
| Model 1 Coef./Std err. | Model 2 Coef./Std err. | Model 3 Coef./Std err. | Model 4 Coef./Std err. | Model 5 Coef./Std err. | |
|---|---|---|---|---|---|
| Date (monthly) | 1.006*** (0.001) | 1.010*** (0.002) | 1.003* (0.001) | 1.000 (0.005) | 1.007*** (0.001) |
| Gender (1=female) | 1.471*** (0.159) | 92.883*** (121.536) | 1.447*** (0.153) | 1.463*** (0.157) | 1.445*** (0.156) |
| 15–29 | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) |
| 30–44 | 0.957 (0.126) | 0.959 (0.119) | 0.105 (0.161) | 0.947 (0.129) | 0.960 (0.123) |
| 45–59 | 1.052 (0.195) | 1.023 (0.177) | 0.095 (0.199) | 1.028 (0.196) | 1.020 (0.182) |
| 60+ | 1.239 (0.388) | 1.100 (0.334) | 0.001*** (0.002) | 1.231 (0.381) | 1.155 (0.350) |
| Short | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) |
| Medium | 1.469* (0.229) | 1.496* (0.232) | 1.459* (0.229) | 0.058 (0.201) | 1.481* (0.232) |
| Long | 1.547** (0.247) | 1.563** (0.246) | 1.513** (0.243) | 0.026 (0.087) | 1.553** (0.248) |
| Urban (1=urban) | 1.166 (0.116) | 1.152 (0.113) | 1.165 (0.115) | 1.160 (0.116) | 10.214 (13.109) |
| Gender: | |||||
| Male × Date | 1.000 (.) | ||||
| Female × Date | 0.993** (0.002) | ||||
| Age: | |||||
| 15–29 × Date | 1.000 (.) | ||||
| 30–44 × Date | 1.004 (0.002) | ||||
| 45–59 × Date | 1.004 (0.003) | ||||
| 60+ × Date | 1.011*** (0.003) | ||||
| Education: | |||||
| Short × Date | 1.000 (.) | ||||
| Medium × Date | 1.005 (0.006) | ||||
| Long × Date | 1.007 (0.005) | ||||
| Urbanization: | |||||
| Rural × Date | 1.000 (.) | ||||
| Urban × Date | 0.997 (0.002) | ||||
| Constant | 0.078*** (0.053) | 0.006*** (0.006) | 0.423 (0.403) | 3.070 (10.050) | 0.030*** (0.027) |
| N. of obs. | 48,300 | 48,300 | 48,300 | 48,300 | 48,300 |
j_nor-2019-0012_apptab_001
| Model 1 Coef./Std err. | Model 2 Coef./Std err. | Model 3 Coef./Std err. | Model 4 Coef./Std err. | Model 5 Coef./Std err. | |
|---|---|---|---|---|---|
| Date (monthly) | 1.000 (0.003) | 0.996 (0.006) | 0.993 (0.005) | 1.002 (0.013) | 1.002 (0.004) |
| Gender (1=female) | 1.103 (0.120) | 0.017 (0.072) | 1.085 (0.119) | 1.105 (0.120) | 1.105 (0.121) |
| 15–29 | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) |
| 30–44 | 0.840* (0.069) | 0.847* (0.070) | 0.481 (2.411) | 0.842* (0.069) | 0.839* (0.069) |
| 45–59 | 0.846 (0.107) | 0.850 (0.106) | 0.000 (0.002) | 0.085 (0.106) | 0.845 (0.106) |
| 60+ | 0.620*** (0.086) | 0.623*** (0.086) | 0.000* (0.000) | 0.625*** (0.088) | 0.624*** (0.087) |
| Short | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) | 1.000 (.) |
| Medium | 1.666** (0.290) | 1.663** (0.290) | 1.670** (0.294) | 0.344 (3.241) | 1.665** (0.290) |
| Long | 1.817*** (0.309) | 1.813*** (0.307) | 1.795*** (0.307) | 45.064 (407.550) | 1.819*** (0.309) |
| Urban (1=urban) | 0.982 (0.110) | 0.983 (0.110) | 0.987 (0.113) | 0.982 (0.110) | 32.477 (147.544) |
| Gender: | |||||
| Male × Date | 1.000 (.) | ||||
| Female × Date | 1.007 (0.007) | ||||
| Age: | |||||
| 15–29 × Date | 1.000 (.) | ||||
| 30–44 × Date | 1.001 (0.008) | ||||
| 45–59 × Date | 1.012 (0.008) | ||||
| 60+ × Date | 1.031* (0.013) | ||||
| Education: | |||||
| Short × Date | 1.000 (.) | ||||
| Medium × Date | 1.002 (0.015) | ||||
| Long × Date | 0.995 (0.014) | ||||
| Urbanization: | |||||
| Rural × Date | 1.000 (.) | ||||
| Urban × Date | 0.995 (0.007) | ||||
| Constant | 5.050 (10.650) | 57.825 (211.587) | 489.468 (1689.259) | 1.328 (11.516) | 1.382 (3.296) |
| N. of obs. | 12,276 | 12,276 | 12,276 | 12,276 | 12,276 |
The data set compared with the Gemius estimated total population of Facebook users in Denmark
| Digital Footprints data set (August 2014) | Gemius Facebook user data set (August 2014) | Facebook users in DK (Gemius, August 2014) | Danish population (August 2014) | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Age 15–29 | 239 | 23.9 | 616 | 15.5 | 926,384 | 29.1 | −5.2 | 1,042,898 | 24.7 |
| Age 30–44 | 191 | 19.1 | 835 | 21.0 | 797,608 | 25.1 | −6 | 1,013,786 | 24.0 |
| Age 45–59 | 282 | 28.2 | 1,428 | 35.8 | 827,729 | 26.0 | 2.2 | 1,153,027 | 27.3 |
| Age 60+ | 201 | 20.1 | 1,108 | 27.8 | 628,619 | 19.8 | 0,3 | 1,010,763 | 23.9 |
| Female | 518 | 51.8 | 1,858 | 46.6 | 1,604,057 | 50.4 | 1.4 | 2,052,919 | 48.6 |
| Male | 482 | 48.2 | 2,129 | 53.4 | 1,576,282 | 49.6 | −1.4 | 2,167,555 | 51.4 |
| Short education | 88 | 8.8 | 2,172 | 54.5 | 1,793,297 | 56.4 | −47.6 | 2,282,398 | 54.1 |
| High school, colleges and equivalent education | 381 | 38.1 | 1,157 | 29.0 | 884,085 | 27.8 | 10.3 | 1,202,341 | 28.5 |
| Higher education | 531 | 53.1 | 658 | 16.5 | 502,958 | 15.8 | 37.3 | 735,735 | 17.4 |
| Rural | 543 | 54.3 | 3,022 | 75.8 | 232,1514 | 73.0 | −18.7 | 3,146,063 | 74.5 |
| Urban | 457 | 45.7 | 965 | 24.2 | 858,826 | 27.0 | 18.7 | 1,074,411 | 25.5 |
| Total | 1,000 | 100 | 3,984 | 100 | 3,180,340 | 100 | - | 4,220,474 | 100 |