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Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections Cover

Logics of the Icelandic Hybrid Media System: Snapchat and media-use before the 2016 and 2017 Althing elections

Nordicom Review
Volume 40 (2019): Issue 1 (February 2019)
By: Birgir Guðmundsson  
Open Access
|Feb 2019

Figures & Tables

Figure 1

Social media use in 2016 and 2018 (per cent)Comment: Proportion of Icelanders over 18 years old that use different social media.Source: Market and Media Research, 2018.
Social media use in 2016 and 2018 (per cent)Comment: Proportion of Icelanders over 18 years old that use different social media.Source: Market and Media Research, 2018.

Figure 2

Media use and estimated importanceComment: Proportion of candidates in the 2016/2017 Althing elections who said they used “quite a lot or a lot” different media gateways and who said different gateways were “important or very important” for political communication.
Media use and estimated importanceComment: Proportion of candidates in the 2016/2017 Althing elections who said they used “quite a lot or a lot” different media gateways and who said different gateways were “important or very important” for political communication.

Figure 3

Age and SnapchatComment: Percentage of candidates in each age bracket that said they used Snapchat quite a lot or a lot.
Age and SnapchatComment: Percentage of candidates in each age bracket that said they used Snapchat quite a lot or a lot.

Coefficients for a model where age of candidates and type of party are independent variables and the use of new media the dependent variable

Coefficients, Model 1 - Dependent variable: New media
Unstandardized CoefficientsStandardized CoefficientstSignificance
BStandard ErrorBeta
(Constant)2 9420.131 22 4020
b. What age are you?0.1960.0280.3447 0860
Established or new party−0.0040.069−0.002−0.0510.959

Pearson’s 2-tailed bivariate correlation matrix between the uses of candidates of different media outlets before the 2016/2017 Althing elections

FacebookTwitterBlogSnapchatInstagramNational newspaperLocal mediaRadioTelevisionInternet-based media
Facebook10.174**0.106*0.143**0.140**0.197**0.193**0.136**0.117+0.223**
Twitter0.174**10.146**0.368**0.381**0.161**−0.0630.130*0.116*0.151**
Blog0.106*0.146**10.0580.0830.290**0.151**0.289**0.229**0.240**
Snapchat0.143**0.368**0.05810.589**0.0520.0830.030.0450.099
Instagram0.140**0.381**0.0830.589**10.0640.0550.0640.0750.123*
National newspaper0.197**0.161**0.290**0.0520.06410.386**0.547**0.512**0.526**
Local media0.193**−0,0630.151**0.0830.0550.386**10.333**0.364**0.400**
Radio0.136**0.130*0.289**0.030.0640.547**0.333**10.806**0.542**
Television0.117*0.116*0.229**0.0450.0750.512**0.364**0.806**10.512**
Internet-based media0.223**0.151**0.240**0.0990.123*0.526**0.400**0.542**0.512**1
DOI: https://doi.org/10.2478/nor-2019-0001 | Journal eISSN: 2001-5119 | Journal ISSN: 1403-1108
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Language: English
Page range: 43 - 59
Published on: Feb 19, 2019
Published by: University of Gothenburg Nordicom
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
hybrid media system,
Iceland,
Snapchat,
media logic,
political communication
Related subjects:
Social sciences,
Communication science,
Public and political communication,
Mass communication

© 2019 Birgir Guðmundsson, published by University of Gothenburg Nordicom
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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