Naturalizing Social Class as a Moral Category on Swedish Mainstream Television

This paper presents an analysis of how social class is constructed as a moral category on Swedish mainstream television. Practices of categorisation by the media is an important area of study since these practices are part of a process of co-construction of social categories that are offered to media users as cognitive tools and frames for navigating the social landscape. Based on a content analysis of television in Sweden, we show that the medium of television categorises people appearing on television along the social divisions of class and constructs class as a moral category, with a lower moral value assigned to the working class in comparison to the middle and upper class.