Abstract
Spain’s Public National Television (TVE) faces the uncertainty of defining its role as the main public broadcaster at a moment when neither the economic situation of the country nor the waning satisfaction with the citizens with TVE, make things any easier. Furthermore, the government announcement of TVE’s withdrawal of advertising in 2009 was widely commented, as there has never been any license fee in support of Spanish public media.
On the other hand, the economic crisis that Spain is going through has posed the issue on the need of cutting down governmental expenditures on the desk of Prime Minister Mariano Rajoy. Will these also include TVE, as it has happened with public regional media? Will Spanish citizens admit the importance of improving TVE now that two gigantic commercial media groups, Mediaset and Planeta, dominate the audiovisual landscape?