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Influencer autonomy: Navigating authenticity, agencies, and algorithms Cover

Influencer autonomy: Navigating authenticity, agencies, and algorithms

Open Access
|May 2025

Figures & Tables

Overview of informants

Ref.Name and titleYear interviewed
InfluencersKKKKristoffer Kaayne Kaalsaas aka Kaayne, cooking/humour2023
MSTAZMinn Saung Thit Aung Zaw aka Veganergutta, cooking2023
GFRGard Flydal Rorgemoen aka Veganergutta, cooking2023
EIAEllen Irene Aabol aka ellenaabol, cooking/lifestyle2023
TBBTobias Brendal Busæt aka Tobias Becs, sport2023
GAGAGisle A. G. Agledahl, lifestyle2023
VSLVeronica Skogstad Langø, gaming2023
ZJZack Jacobsen, humour2021
AMAnnika Momrak, humour2021
Agencies and managementMBMarianne Brevik, CEO and Casting Director of Wirkola Casting2022
BBBirgitte Bruusgaard, Partner and Managing Director of Brandpeople2022
CSECecilie Sørum Eriksrud, CEO of Max Social2022
SJStian Johansen, Head of Agency of Kontent2022
AAJAnnette Aas Johansen, Agency Leader of Egmont People2022
LKLine Konglevoll, CEO of PLAN-B2002
MLMats Lyngstad, Founder and CEO of Inzpire.me2022
CSChristine Sand, CEO and Head of Casting of Raggamuffin2022
KSKaroline Smådal, Head of Talent og Simpl2023
Legacy mediaIØOIngjerd Østrem Omland, Editor-in-chief of NRK P3 TV and Event2022
NSNatasha Sayer, Project Leader at NRK Entertainment2022
LPLiza Priestley, Head of NRK’s work with profiles2023
ASAlice Sommer, Head of Drama at TV 2 Programme2022
SMLNSandra Mei Ling Noer, Chief Advisor Social Media at TV 22023
KRAKristoffer Reinsfelt Arnesen, Head of Talents at TV 22023
HSMHalvor Søren Marstrander, Head of Talents at TV 22023
MJMartin Jøndahl, Head of Programme of VGTV2022
SPSiri Pallesen, Head of Podcast of VGTV2022
TFTobias Fossheim, CEO of Krillbite2023
Language: English
Page range: 18 - 36
Published on: May 19, 2025
Published by: Sciendo
In partnership with: Paradigm Publishing Services
Publication frequency: 1 times per year

© 2025 VILDE SCHANKE SUNDET, KARI STEEN-JOHNSEN, MADS MØLLER TOMMERUP ANDERSEN, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.