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A New Frontier of Understanding: Where Generative AI Adds Real Value in Consumer Research Cover

A New Frontier of Understanding: Where Generative AI Adds Real Value in Consumer Research

NIM Marketing Intelligence Review
Volume 18 (2026): Issue 1 (May 2026)
By: Kelly Hewett and  Kiwoong Yoo  
Open Access
|Apr 2026
Figures & tables

Figures & Tables

Midjourney AI prompt by GCO
Midjourney AI prompt by GCO

FIGURE 1

Six stages of consumer research GettyImages/Donald Iain Smith

FIGURE 2

Crafting prompts that avoid common pitfalls GettyImages/Peter Dazeley
DOI: https://doi.org/10.2478/nimmir-2026-0003 | Journal eISSN: 2628-166X
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Language: English
Page range: 17 - 23
Published on: Apr 8, 2026
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Generative AI,
Consumer Research,
Large Multimodal Models,
Silicon Samples
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2026 Kelly Hewett, Kiwoong Yoo, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 18 (2026): Issue 1 (May 2026)
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