References
- McAlister, L., Germann, F., Chisam, N., Hayes, P., Lynch, A., & Stewart, B. (2023). A taxonomy of marketing organizations. Journal of the Academy of Marketing Science, 51(3), 617–635.
https://doi.org/10.1007/s11747-022-00911-5
DOI: https://doi.org/10.2478/nimmir-2025-0013 | Journal eISSN: 2628-166X
Language: English
Page range: 24 - 29
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Leigh McAlister, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.