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Aspirations in Marketing? Pick the Right Company! Cover

Aspirations in Marketing? Pick the Right Company!

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 2 (November 2025)
By: Leigh McAlister  
Open Access
|Oct 2025
References

References

  1. McAlister, L., Germann, F., Chisam, N., Hayes, P., Lynch, A., & Stewart, B. (2023). A taxonomy of marketing organizations. Journal of the Academy of Marketing Science, 51(3), 617–635. https://doi.org/10.1007/s11747-022-00911-5
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DOI: https://doi.org/10.2478/nimmir-2025-0013 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Oct 28, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Marketing Organization,
Marketing Career,
Marketing Decision,
Marketing Authority,
Differentiator,
Cost Leader
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Leigh McAlister, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 2 (November 2025)
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