Behind the Screens: How to Build Impactful Influencer Campaigns that #breaktheInternet Interview with Molly Tullis, Associate Director of Social Strategy Cover

.blurhash-client-img { display: none !important; }

Behind the Screens: How to Build Impactful Influencer Campaigns that #breaktheInternet Interview with Molly Tullis, Associate Director of Social Strategy

NIM Marketing Intelligence Review

Volume 17 (2025): Issue 1 (May 2025)

By: Jenna Drenten and Molly Tullis

Open Access

|Apr 2025

Download Article

Download the full article as a PDF file.

DOI: https://doi.org/10.2478/nimmir-2025-0009 | Journal eISSN: 2628-166X

Journal RSS Feed

Language: English

Page range: 54 - 59

Published on: Apr 19, 2025

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Influencer Marketing,

Influencer Campaigns,

Micro Influencer,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2025 Jenna Drenten, Molly Tullis, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Previous article Volume 17 (2025): Issue 1 (May 2025)