Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing
By: Michelle Daniels and Freeman Wu
References
- Daniels, M. E., & Wu, F. (2024). No comments (from you): Understanding the interpersonal and professional consequences of disabling social media comments. Journal of Marketing, 88(6), 121–139. https://doi.org/10.1177/002224292412 52842
- Statista (2023). Influencer marketing spending worldwide and in the United States in 2022 and 2023. https://www.statista.com/statistics/1414663/ influencer-marketingspending-global-us/
DOI: https://doi.org/10.2478/nimmir-2025-0004 | Journal eISSN: 2628-166X
Language: English
Page range: 24 - 29
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2025 Michelle Daniels, Freeman Wu, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.