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Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing Cover

Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing

By: Michelle Daniels and  Freeman Wu  
Open Access
|Apr 2025

References

  1. Daniels, M. E., & Wu, F. (2024). No comments (from you): Understanding the interpersonal and professional consequences of disabling social media comments. Journal of Marketing, 88(6), 121–139. https://doi.org/10.1177/002224292412 52842
  2. Statista (2023). Influencer marketing spending worldwide and in the United States in 2022 and 2023. https://www.statista.com/statistics/1414663/ influencer-marketingspending-global-us/
Language: English
Page range: 24 - 29
Published on: Apr 19, 2025
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2025 Michelle Daniels, Freeman Wu, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.