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Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing Cover

Unwanted Social Media Comments? The Tricky Business of Managing Online Hostility in Influencer Marketing

NIM Marketing Intelligence Review
Volume 17 (2025): Issue 1 (May 2025)
By:  and    
Open Access
|Apr 2025
Figures & tables

Figures & Tables

FIGURE 1

Arguments in favor of and against closing the comment section on social media

Midjourney AI, prompt GCO; istockphoto

graphic/j_nimmir-2025-0004_ufig_002.jpg
FIGURE 2

Influencer impressions and persuasiveness as a function of comment status and the perceived reasonableness of self-protection

graphic/j_nimmir-2025-0004_ufig_003.jpg

Midjourney AI, prompt GCO

DOI: https://doi.org/10.2478/nimmir-2025-0004 | Journal eISSN: 2628-166X (formerly 1865-5866)
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Language: English
Page range: 24 - 29
Published on: Apr 19, 2025
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Influencer,
Online Comments,
Consumer Voice,
User Comments,
Persuasion,
Image,
Transparency
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2025 Michelle Daniels, Freeman Wu, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 17 (2025): Issue 1 (May 2025)
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