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Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts Cover

Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By: David A. Schweidel,  Martin Reisenbichler and  Thomas Reutterer  
Open Access
|Apr 2024

References

  1. Reisenbichler, M., Reutterer, T., Schweidel, D. A., & Dan, D. (2022). Frontiers: Supporting Content Marketing with Natural Language Generation. Marketing Science, 41(3), 441–452.
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DOI: https://doi.org/10.2478/nimmir-2024-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Large Language Models,
Content Marketing,
Search Engine Optimization,
Human-Machine Collaboration
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 David A. Schweidel, Martin Reisenbichler, Thomas Reutterer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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