Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
Authors
David A. Schweidel
Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
Martin Reisenbichler
University of Hamburg
Thomas Reutterer
Vienna University of Economics and Business
DOI: https://doi.org/10.2478/nimmir-2024-0004 | Journal eISSN: 2628-166X
Language: English
Page range: 24 - 29
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 times per year
Keywords:
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© 2024 David A. Schweidel, Martin Reisenbichler, Thomas Reutterer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.