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Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts Cover

Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
By: David A. Schweidel,  Martin Reisenbichler and  Thomas Reutterer  
Open Access
|Apr 2024
Authors

Authors

David A. Schweidel

Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University

Martin Reisenbichler

University of Hamburg

Thomas Reutterer

Vienna University of Economics and Business
DOI: https://doi.org/10.2478/nimmir-2024-0004 | Journal eISSN: 2628-166X
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Language: English
Page range: 24 - 29
Published on: Apr 25, 2024
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Large Language Models,
Content Marketing,
Search Engine Optimization,
Human-Machine Collaboration
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2024 David A. Schweidel, Martin Reisenbichler, Thomas Reutterer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

Volume 16 (2024): Issue 1 (May 2024)
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