Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities
By: Enrique Bigné
References
- Bigné, E. (2023). Combined use of neuroscience and virtual reality for business applications. In L. Moutinho & M. Cerf (Eds.) Biometrics and neuroscience research in business and management: Advances and applications. De Gruyter.
- Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443–465.
DOI: https://doi.org/10.2478/nimmir-2023-0016 | Journal eISSN: 2628-166X
Language: English
Page range: 42 - 47
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2023 Enrique Bigné, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.