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Neuroscience Goes Virtual: How to Measure Consumers‘ Responses in Extended Realities

NIM Marketing Intelligence Review

Volume 15 (2023): Issue 2 (November 2023)

By: Enrique Bigné

Open Access

|Oct 2023

References

Bigné, E. (2023). Combined use of neuroscience and virtual reality for business applications. In L. Moutinho & M. Cerf (Eds.) Biometrics and neuroscience research in business and management: Advances and applications. De Gruyter.
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Wedel, M., Bigné, E., & Zhang, J. (2020). Virtual and augmented reality: Advancing research in consumer marketing. International Journal of Research in Marketing, 37(3), 443–465.
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DOI: https://doi.org/10.2478/nimmir-2023-0016 | Journal eISSN: 2628-166X

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Language: English

Page range: 42 - 47

Published on: Oct 26, 2023

Published by: Nuremberg Institute for Market Decisions

In partnership with: Paradigm Publishing Services

Publication frequency: 2 issues per year

Keywords:

Consumer Neuroscience,

Extended Reality,

Augmented Reality,

Virtual Reality,

Related subjects:

Business and economics,

Political economics,

Public finance and fiscal theory,

Business management,

Marketing, sales, customer relations,

Management, organization, corporate governance,

Business management, other

© 2023 Enrique Bigné, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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