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From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping Cover

From E-Commerce to Virtual Commerce: The Exciting Opportunities of Virtual Shopping

By: Jella Pfeiffer  
Open Access
|Oct 2023

References

  1. Meißner, M., Pfeiffer, J., Peukert, C., Dietrich, H., & Pfeiffer, T. (2020). How virtual reality affects consumer choice. Journal of Business Research, 117, 219–231.
  2. Dzardanova, E., Kasapakis, V., & Gavalas, D. (2018). On the effect of social context in virtual reality: An examination of the determinants of human behavior in shared immersive virtual environments. IEEE Consumer Electronics Magazine, 7(4), 44–52.
  3. Pfeiffer, J., Pfeiffer, T., Meißner, M., & Weiß, E. (2020). Eye-tracking-based classification of information search behavior using machine learning: Evidence from experiments in physical shops and virtual reality shopping environments. Information Systems Research (ISR), 31(3), 675–691.
  4. White, T., & Pfeiffer, J. (2023). Consumer decisions in virtual commerce: Good help-timing and its prediction based on cognitive load. Proceedings of the NeuroPsychoEconomics Conference, 19(1), Granada, Spain.
  5. White, T., Merkl, L., & Pfeiffer, J. (2023). Customer decision-making processes revisited: Insights from an eye tracking and ECG study using a hidden Markov Model. Proceedings of NeuroIS 2023. Vienna, Austria. Cham: Springer International Publishing.
Language: English
Page range: 10 - 17
Published on: Oct 26, 2023
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year

© 2023 Jella Pfeiffer, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.