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No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation Cover

No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation

NIM Marketing Intelligence Review
Volume 14 (2022): Issue 1 (April 2022)
By: Alison M. Joubert,  Claudia Gonzalez-Arcos,  Daiane Scaraboto,  Jorgen Sandberg and  Rodrigo Guesalaga  
Open Access
|Apr 2022

References

  1. Gonzalez-Arcos, C.; Joubert, A. M.; Scaraboto, D.; Guesalaga, R.; & Sandberg, J. (2021): “How do I carry all this now? Understanding consumer resistance to sustainability interventions,” Journal of Marketing, Vol. 85(3), 44–61. doi.org/10.1177/0022242921992052
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DOI: https://doi.org/10.2478/nimmir-2022-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 37 - 41
Published on: Apr 30, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Consumer Resistance,
Sustainability Intervention,
Social Change,
Regulation
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2022 Alison M. Joubert, Claudia Gonzalez-Arcos, Daiane Scaraboto, Jorgen Sandberg, Rodrigo Guesalaga, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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