No More Plastic Bags: Overcoming Consumer Resistance to Sustainability Regulation
References
- Gonzalez-Arcos, C.; Joubert, A. M.; Scaraboto, D.; Guesalaga, R.; & Sandberg, J. (2021): “How do I carry all this now? Understanding consumer resistance to sustainability interventions,” Journal of Marketing, Vol. 85(3), 44–61. doi.org/10.1177/0022242921992052
DOI: https://doi.org/10.2478/nimmir-2022-0006 | Journal eISSN: 2628-166X
Language: English
Page range: 37 - 41
Published on: Apr 30, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Related subjects:
© 2022 Alison M. Joubert, Claudia Gonzalez-Arcos, Daiane Scaraboto, Jorgen Sandberg, Rodrigo Guesalaga, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.