Good Intentions – Thoughtless Buying Decisions: Understanding and Breaking Barriers to Ethical Consumption
By: Rebecca Walker Reczek, Julie Irwin and Danny Zane
Authors
Rebecca Walker Reczek
Berry Chair of New Technologies in Marketing, The Ohio State University, Columbus
Julie Irwin
julie.irwin@mccombs.utexas.edu
Marlene and Morton Meyerson Centennial Professor of Business, The University of Texas at Austin
DOI: https://doi.org/10.2478/nimmir-2022-0004 | Journal eISSN: 2628-166X
Language: English
Page range: 25 - 29
Published on: Apr 30, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Rebecca Walker Reczek, Julie Irwin, Danny Zane, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.