Authors
Daiane Scaraboto
Associate Professor of Marketing, University of Melbourne, Australia
DOI: https://doi.org/10.2478/nimmir-2022-0002 | Journal eISSN: 2628-166X
Language: English
Page range: 11 - 17
Published on: Apr 30, 2022
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2022 Daiane Scaraboto, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.