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Lobbying and the Like: Managing the Regulatory Environment Cover

Lobbying and the Like: Managing the Regulatory Environment

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
By: Kelly Martin,  Brett Josephson,  Gautham Vadakkepatt and  Jean Johnson  
Open Access
|Oct 2021

References

  1. Martin KD; Josephson BW; Vadakkepatt GG; & Johnson JL. (2018): “Political Management, Research and Development, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?”, Journal of Marketing, Vol. 82(3), 87-107. doi:10.1509/jm.15.0297
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DOI: https://doi.org/10.2478/nimmir-2021-0015 | Journal eISSN: 2628-166X
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Language: English
Page range: 38 - 43
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Political Management Strategy,
Lobbying,
Regulations,
Pharmaceutical Industry
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Kelly Martin, Brett Josephson, Gautham Vadakkepatt, Jean Johnson, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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