Boycott or Buycott: The Aftermath of Corporate Activism
References
- Bhagwat, Y.; Warren, N. L.; Beck, J. T.; & Watson, G. F. (2020): “Corporate Sociopolitical Activism and Firm Value”, Journal of Marketing, Vol. 84(5), 1–21. https://doi.org/10.1177/0022242920937000
DOI: https://doi.org/10.2478/nimmir-2021-0014 | Journal eISSN: 2628-166X
Language: English
Page range: 32 - 37
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
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© 2021 Nooshin L. Warren, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.