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Boycott or Buycott: The Aftermath of Corporate Activism Cover

Boycott or Buycott: The Aftermath of Corporate Activism

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
By: Nooshin L. Warren  
Open Access
|Oct 2021

References

  1. Bhagwat, Y.; Warren, N. L.; Beck, J. T.; & Watson, G. F. (2020): “Corporate Sociopolitical Activism and Firm Value”, Journal of Marketing, Vol. 84(5), 1–21. https://doi.org/10.1177/0022242920937000
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DOI: https://doi.org/10.2478/nimmir-2021-0014 | Journal eISSN: 2628-166X
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Language: English
Page range: 32 - 37
Published on: Oct 22, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Corporate Activism,
Boycott,
Buycott,
Socio-Political Risks
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Nooshin L. Warren, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 License.

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