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Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy Cover

Ghosts in the Dark: How to Prepare for Times of Hyper-Privacy

NIM Marketing Intelligence Review
Volume 13 (2021): Issue 1 (May 2021)
By: Felipe Thomaz  
Open Access
|May 2021

References

  1. Thomaz, F.; Salge, C.; Karahanna, E.; & Hulland, J. (2020): “Learning from the Dark Web: Leveraging Conversational Agents in the Era of Hyper-Privacy to Enhance Marketing”, Journal of the Academy of Marketing Science, Vo. 48 (1), 43-63.
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DOI: https://doi.org/10.2478/nimmir-2021-0006 | Journal eISSN: 2628-166X
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Language: English
Page range: 36 - 41
Published on: May 5, 2021
Published by: Nuremberg Institute for Market Decisions
In partnership with: Paradigm Publishing Services
Publication frequency: 2 issues per year
Keywords:
Dark Web,
Privacy,
Privacy Calculus,
Privacy Paradox,
Personalization
Related subjects:
Business and economics,
Political economics,
Public finance and fiscal theory,
Business management,
Marketing, sales, customer relations,
Management, organization, corporate governance,
Business management, other

© 2021 Felipe Thomaz, published by Nuremberg Institute for Market Decisions
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 License.

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